Qualitative Study - B2C and B2B

We have seasoned moderators who are experienced in various types of qualitative study and projective technique, offering clients insightful analysis and directions.

We are experienced in conducting large scale quantitative surveys.

Types of Qualitative Study

• Focus group discussion

• In-depth interview

• Accompanied shopping interviews

• Observation research

• Home visit

• Shadowing

• Brainstorming groups

• Employees focus groups

Types of Quantitative Survey

• Usage & Attitudes Study

• New product development

• Product/communication concept Test

• Brand Equity Survey

• Employee Satisfaction Study

• Readership Survey

• Customer Satisfaction Survey